- Make a strategic decision on what problems you want your CRM system to address, what improvements or changes it should bring in the business processes of the organization.
- Choose an appropriate project manager. Typically IT will be engaged, however a manager with a customer service/sales and marketing business focus should be involved, as the impact of the project will be mainly on the business side.
- Ensure executive sponsorship and top management support.
- Empower team members with the required authority to complete the tasks.
- Select the correct implementation partner. They must have both vertical and horizontal business knowledge, as well as technical expertise.
- Define KPI’s that will measure the project’s success
- Use a phased approach. Work towards long-term enterprise-scale implementation through a series of smaller, phased implementations
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SOLO Wins Awards
CRM = Customer Relationship Management
- Relationship management is a customer-oriented feature with service response based on customer input, one-to-one solutions to customers’ requirements, direct online communications with customer and customer service centers that help customers solve their issues.
- Sales force automation. This function can implement sales promotion analysis, automate tracking of a client’s account history for repeated sales or future sales, and also сoordinate sales, marketing, call centers, and retail outlets in order to realize the salesforce automation.
- Use of technology. This feature is about following the technology trend and skills of value delivering using technology to make “up-to-the-second” customer data available. It applies data warehouse technology in order to aggregate transaction information, to merge the information with CRM products, and to provide KPI (key performance indicators).
- Opportunity management. This feature helps the company to manage unpredictable growth and demand and implement a good forecasting model to integrate sales history with sales projections.
- CRM in developing and maintaining client relationships
- Increasingly CRM is expanding outside of the core sales and marketing areas and systems are available that incorporate support and finance data also into the CRM view that a user gets, enabling a wider holistic view of a customer from one screen for a user.
2011 Supplier of the Year
Sisamex
2011 Supplier of the Year
Eaton
2012 Supplier of the Year